Architectural Environments Studio; that’s quite a mouthful.Years ago when it was time to christen my new business, I had the daunting task of selecting a name. I quickly dismissed the traditional and commonplace option of naming the firm after myself. Part of the reason for this was the fact that the pronunciation (BuyRice) and spelling (Beyreis) of my last name eludes people more often than not.  It also sounds more like a shopping list than a proper company name. However, the main reason ...
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